Coaching the Coaches: How USTA Is Powering Tennis Growth Nationwide
What does it take to launch a nationwide coaching initiative from the ground up, and make it thrive?
In this episode of Racquet Fuel, hosts Kim Bastable and Simon Gale talk with Megan Rose, Managing Director of USTA Coaching, about how she’s leading one of the most ambitious projects in U.S. tennis history. From crafting the strategy to grow coaching pathways to navigating the gray areas of leadership, Megan shares lessons on adaptability, inclusion, and redefining success when there’s no playbook to follow.
What You’ll Learn:
- How USTA Coaching fits into the “35 by 35” vision to reach 35 million players by 2035
- The three levers driving tennis growth—and why coaching is the most powerful one
- What it really takes to build a national initiative from scratch
- How to lead with bravery and make tough decisions without losing empathy
- The biggest leadership lesson Megan learned from taking things too personally
- Why engagement—not numbers—is the real measure of success
- How to attract and retain more diverse and balanced coaching teams across the U.S.
Hosts:
Kim Bastable - UF Director of Racquet Sports education
Simon Gale - USTA leader & facility executive
Guest:
Megan Rose - Managing Director and Head of Business Development and Operations (USTA Coaching)
Learn More & Get Certified
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