In this episode of Racquet Fuel, hosts Kim Bastable and Simon Gale speak with Ajay Pant, Vice President of Racquet Sports for Life Time. Using data to support the decision to make a major move into pickleball, Ajay speaks about the strategy behind how they became the industries largest indoor provider of tennis AND pickleball by a factor of 10 and it and it’s worked out of them. He also discusses his take on tennis, and what his predictions are for the future of clubs across the country.
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